Course curriculum

    1. Lesson 1 Recording: Goal Setting

    2. Lesson 1 Q&A Recording: Goal Setting

    3. Lesson 1 Homework: Goal Setting

    4. Lesson 2 Recording: Target Market Analysis

    5. Lesson 2 Q&A Recording: Target Market Analysis

    6. Lesson 2 Homework: Target Market Analysis

    7. Lesson 3 Recording: Key Messages

    8. Lesson 3 Q&A Recording: Key Messages

    9. Lesson 3 Homework: Key Messages

    10. Lesson 4 Recording: Marketing funnel

    11. Lesson 4 Homework: Marketing funnel (incl assets + activities)

    12. Lesson 5 Recording: Metrics

    13. Lesson 5 Homework: Metrics

    14. Lesson 4 + 5 Q&A Recording: Marketing Funnels + Metrics

    15. Lesson 6 Download: Budget + timeline template

    16. Lesson 6 Recording: Budget + timeline

    17. Lesson 6 Homework: Budget + Timeline

    18. Lesson 7 Recording: Strategy review

    19. Lesson 7 Homework: Full Marketing Strategy

    20. Lesson 8 Recording: Bring your plan to life

    21. BONUS LESSON: How to audit, test and refine your messaging (with Sarah)

    22. BONUS LESSON: How to audit your branding (with Jamie)

    23. BONUS LESSON: LinkedIn 101

    24. BONUS LESSON: The art of the elevator pitch

    25. BONUS LESSON: 2025 social media planning

    26. BONUS LESSON: SWOT analysis

About this course

  • Free
  • 26 lessons
  • 11.5 hours of video content

Discover your potential, starting today